I was recently given a book, Coffee Gives Me Superpowers (Iwata, Ryoko, 2016, Kansas City, MO, Hallmark Gift Books) which has an interesting section taken from a psychological study on how the way you drink your coffee shows certain personality traits.
According to the study, if you are a black coffee drinker, you are straightforward. Latte? A people-pleaser. Cappuccino? You are a creative person. Instant coffee? You wear rose-colored glasses. And espresso? You have a take-charge attitude. (Ibid., pgs. 42-45) Which are you?
None of the traits listed included “giving-back” which is the characteristic that I am most interested in. It’s no secret that our goal is to sell as much coffee as we can so that we can give back as much as possible to the Ugandan communities that are in need. That’s why we developed the coffee farm, are working on improving food production and, perhaps our effort with the most impact, drilling and rehabbing fresh water sources. If you are a Ugandan Gold Coffee drinker, no matter how you take your coffee, you care deeply about giving back to others.
For more information, check out the following blog: